INTRODUCING THE

PERMIAN RIFT

AVAILABLE: 24TH JULY, 10AM EDT / 4PM CEST

The Permian Rift is Beaufort’s stone dial micro-rotor collection, built around the idea of carrying a piece of geology on the wrist without losing everyday wearability. The case keeps classic proportions with a sharper, more architectural profile so it feels refined on the cuff yet still purposeful in daily use.

Each dial is cut from a slab of natural stone, thinned to watch dial thickness and reinforced on a metal base so it can handle real-world wear. No two patterns repeat. The depth, grain and character of each dial shifts with the light, giving every watch its own presence.

Kept at a versatile 38mm diameter, the Permian Rift is designed as a dress-leaning daily watch with more soul than a flat dial can offer.